Haiku 366-191 to -208 will come soon, but today I thought I’d get back to a post about fiction and the struggle of every indie author–getting people to give your books a chance.
I’ve ranted before about the quality of some indie publishing, but as I’ve read more and more of it, I’m finding the truly awful (i.e., unedited, misspelled, and grammatically deficient) is fast becoming a minority. Add in Barnes and Noble, that behemoth of traditional publishing, will allow indie published work in its stores (at last), and the writer, who decides to forego the traditional and often demoralizing hunt for an agent and a publisher, is getting R-E-S-P-E-C-T. This is especially heartening for those who took the time and effort to publish a polished product and who didn’t succumb to the coveted “published author” title at all costs.
So, before this becomes a rant: join a critique group, hire a professional editor (for all stages of editing), design or purchase a professional cover, hire a proofreader, and, if you’re not familiar with a book’s interior design, hire someone who is.
Now, onto “getting your name out there.”
An Unexpected Find
I’ve always believed my books about my spy characters would be successful if I could “get them out there” where people could see the depth of the characters, the timeliness of the subject matter, and the pains I’ve gone to for an intriguing story. I’ve done the bookmark thing, the postcard thing, the purchase-an-ad thing, the book signing thing, the open mic thing, but what more could I do without bankrupting myself?
At Virginia Festival of the Book this past spring, I came across a local fantasy writer who’d purchased a table at the book fair. I almost walked past because I’m not much of a fantasy reader. However, on one corner of her table were several small (as in thin) books with a sign that said “Free.”
“Free?” I asked the author.
“They’re short stories featuring my characters and aspects of the mythology I’ve built,” was the reply.
“And you give them away?”
“Bookmarks and postcards get thrown away. When someone’s done with one of these, they won’t throw them away. They’ll give them to a library or a used book store, and that’s exposure. Hell, maybe they’ll even keep them.”
I must have stood there gaping with the shock of “why hadn’t I thought of that” because she picked up two of the “booklets” and handed them to me. “Enjoy,” she said.
Back home when I unpacked my goodie bag from the festival, I came across the two booklets and sat right down to read them. The author was right. They were engaging, a quick read, but complete, well-crafted short stories and certainly piqued my interest for her longer works.
But life moves on, and I put them aside and forgot about this unique marketing idea.
Imitation and Flattery
After polishing off the edits on a couple of draft novels, which I hope to have ready for the demoralizing agent hunt (Yes, the dream is still alive in my head.) later this year, I decided I wanted to go back to writing some short stories, not the flash fiction I’ve been delving into for years, but a true short story of 7,000 to 8,000 words. I’d come across an article in The Washington Post about Russian security services allegedly harassing diplomats in Europe and Moscow–juvenile pranks mostly, but they were escalating. The Russian government, of course, disavowed any participation on its part, but those of us who’ve studied that country throughout its iterations knew better.
The result: a 7,500-word short story called, “Spymaster.”
And the booklets from the Festival of the Book came back to mind. What if (a writer’s favorite question) I used CreateSpace to make that short story into a booklet to give away at book signings and over events. At CreateSpace, it’s free to publish, and the size of the booklet means ordering copies for my personal use will be a minimal investment.
Imitation, after all, is the sincerest form of flattery.
The story is with a beta reader/editor right now, but while I’m waiting for the feedback, I went ahead and designed a couple of cover possibilities.
If you’ve never heard of Canva, it’s a great online tool for designing a number of graphic art pieces, from Facebook page headers (go to https://www.facebook.com/unspywriter and have a look at one I did for my author page using Canva) to Instagram posts. Canva has templates for ebook covers, including Smashwords and Kindle. Most of their artwork is free, but even the ones you pay for start at a dollar a piece. Unlike another good resource for professional covers, http://www.selfpubbookcovers.com/index.php, where once you buy a cover, it’s taken down and not sold to anyone else, with Canva you risk having the cover you choose used by someone else. Of course you can customize it. I remove all the sample text on the Canva cover, download it as a .jpeg, and further customize it in Photoshop. Canva’s selection of free graphics is limited compared to SelfPubBookCovers, but I managed to find a few that appealed to me and fit the theme of the story, “Spymaster.”
“Spymaster” Cover #1
This cover appealed to me because one of the critical scenes takes place in a forest in Eastern Europe. What it’s lacking is color. The story has dark elements, but not quite this dark.
It fits the story but to me has limited appeal in getting someone to pick it up and look at it.
“Spymaster” Cover #2
This cover also appealed to me because of a specific theme in the story. Again, it’s black and white. While it’s certainly intriguing and I know people who would pick up a book with a cover like this, it lacks color. I experimented with other fonts and putting the type in different colors, but that didn’t quite work either.
“Spymaster” Cover #3
The final choice appeals to me visually, has excellent color, and is very evocative. It doesn’t directly relate to a scene in the book, but it screams “intrigue” and “mystery.” I know I’d pick up a book, even a free one, with this cover. Of the three choices, this is certainly the one I’m leaning toward.
But what do you think? Which cover appeals to you and why? Let me know in the comments below.
Despite all the studies otherwise, I rarely buy a book based on its cover art. The back cover blurb, plus a scan of several pages, is what sells me. I find many covers appear contrived or unrelated to the interior, that esthetics won out over a connection to the story.
As a result, my own covers have been minimalist. I prefer eye-catching, solid-color covers with simple, if any, graphics. I’m sure you’ll recognize these:
Then, I attended the Hampton Roads Writers Conference back in September and got quite a few statistics about how covers sell a book. Even a writer friend said to me, “I’ve been meaning to speak to you about your covers.” [Eye roll]
So, for my second novella, to be released on December 1, by the way, I decided to go non-minimalist. And here’s the cover reveal for the new novella, The Yellow Scarf, courtesy of selfpubbookcovers.com (Check them out; very reasonably priced.):
When I saw this cover on the web site, I recalled the final line of the novella:
“The bar’s rear exit led him to the deserted street, where the cold air cleared the last of the liquor from his head.”
With the yellowish/sepia tones on the cover, I couldn’t have found a more perfect fit. Even the outfit the man on the cover is wearing is very reminiscent of the character in the novella he represents. When the proof arrived and I saw the cover on an actual book, I remembered how I felt when my first book came out more than a decade ago and I saw the cover the publisher had designed. It’s as if your story has come to life, is tangible. The image formerly only in your head is there for all the world to see.
I don’t know if this cover will make a difference in how many copies are sold, but, actually, I don’t care because I love it.
I guess we’ll find out on December 1.