Countdown to Book Launch – Three, Two, One, Liftoff!

As Dr. Frankenstein cried when lightning brought his creation to life, “It’s alive! It’s alive!”

On the stroke of midnight, May 26, 2017, A War of Deception began downloading to those who had pre-ordered it for their Kindles. And I’m giddy with excitement. And nerves because the launch day has only just begun.

First, a lunch with several of my writer peeps, then pick up the cake for the book launch. Get home, change, go to Black Swan Books in Staunton to set-up, and hope that people, you know, show up.

The Journey

A War of Deception began as a 2010 NaNoWriMo project. I had been retired from federal service for a year but hadn’t done much writing, the whole reason for my retirement. I was determined to have a viable rough draft of a manuscript, one worth rewriting and prepping for an agent search, at the end of that thirty days. The result was The Game, a story about a Russian mole in the FBI.

I put it aside for several months, as I do all my NaNoWriMo projects, and picked it back up in 2011. Boy, did it need work. That was rewrite number one.

Next, I sent it to some beta readers, who had comments, lots of comments. Rewrite number two.

Third, it went to a critique group, who also had comments and suggestions. Rewrite number three.

I queried a couple of agents and small presses and got feedback like, “You entitled a chapter, ‘Threshold. It should have been The Threshold.'”

I hired a professional editor, who found the holes I knew were there but couldn’t see, and along came the fourth and final rewrite.

At this point I decided to forego the agent/small press thing. I’d followed all the steps a traditional publisher would do, and so decided I would publish the novel, now entitled A War of Deception (based on a line of dialogue), under my own imprint.

Still, there was having it professionally proof-read, proving once and for all I’m the world’s worst typist, sending Author Review Copies (ARC) out for blurbs, and beginning the formatting process.

In between all these steps was purchasing a professionally designed cover, deciding on fonts, writing the back cover copy, creating a full cover (front, back, spine).

The formatting process was as easy as it could be using a Word template. (I’m likely too old to learn InDesign.) However, my OCD tendencies raged because I didn’t want widows or orphans at the end of lines and paragraphs, and on facing left and right pages, I wanted the last line on each page to be as closely aligned as possible. Try doing that on 407 pages of copy. And making sure every chapter started on an odd page, sometimes requiring inserting a page break, which often threw the entire file’s alignment off.

The formatting experience was good, in that I now have experience at doing this sort of thing, and that will enable to me to communicate well with the professional formatter I hire for my next book. It’s a been-there, done-that thing that I don’t want to repeat for the sake of my sanity.

Then, there was selecting a launch date, finding a venue for the book launch, and marketing. Lots and lots of marketing, something I have no experience with whatsoever. So, I did what I’m good at: I hired a professional to show me how it’s done.

In the midst of all this activity of the past six months, I had a serious health issue. Nothing life-threatening but certainly life-altering and fixable with surgery. I explained to my doctor that the book was going to come first, that this was something I had worked for almost my entire life, and I was going to experience it and enjoy it before surgery. He agreed that though the procedure was necessary, it wasn’t urgent. Still it cast a pall over what is undeniably one of the happiest times of my life.

And here we are.

The Result

Look for yourself.

A War of Deception M

For me, a momentous day. My first novel, dedicated to my father, who told me I could do whatever I aspired to do and to not let anyone stop me, and who I miss every day of my life.

Here it is, Dad. Thanks.

If you want one…

Kindle version: http://bit.ly/AWoDKindle

Paperback: http://bit.ly/AWoDPaperback

 

 

 

Countdown to Book Launch II – The Book Trailer

The Book Trailer became almost a must a few years ago, a brief infomercial for your published work. I looked at several of my writer friends’ productions–some made by them, some by their publicists–and thought, well, that’s something I need to do when my first novel comes out.

But, how do I do it?

As an independent author, I don’t have a publicist or a marketing department, and a writer friend said, “You’re a Mac user. Try iMovie.”

Okay. iMovie does provide a number of templates you can use for any type of short video. I looked them over, and none seemed to fit the theme of A War of Deception, i.e., Mai and Alexei are not twenty-somethings riding off into the sunset on a motorcycle. And there was the matter of not knowing how to use iMovie. Yeah, I’m pretty much a techie, but at this stage of my life a program has to be “plug and play” (Dated myself there, right?) because I don’t have the patience to trial and error it.

Then, a couple of weeks ago in a Facebook group for independent authors, I saw a post from a company called yourbooktrailers.com. Someone commented on the post, the tone a bit snarky, and said, “Nice, but you can do your own for free on iMovie.” Well, pre-supposing you know how to use it, smarta$$.

I looked at the page, examined the samples provided there, and decided to buy a short book teaser to see if I liked the product. I posted the book teaser here the other day, and I was thrilled with the 10-second teaser.

So, I went back and purchased a 55-second book trailer. The turnaround was quick–fewer than two days. There was a small error, and when I pointed it out, it got fixed right away. Again, I had to supply a graphic of the book cover (this time the front, back, and spine) and text for the description and testimonials, as well as links where to buy the book.

And here’s the result:

What do you think?

#fullmoonsocial

Manly Hearts and Banshee’s Croons*

Moon rising, full
Flashing pikes, a thousand
Singing river, a mass of men
Mud-walled cabins, eyes watching
Every foe and traitor, death
For freedom, hoorah
Moon rising, full

*based upon the Irish song of rebellion, “The Rising of the Moon”