A common question usually asked on a Monday morning, and the perfunctory answer is usually something along the lines of, “Great,” “Good,” “Fine,” or “didn’t do much; stayed in the house and chilled.”
I remember running this gauntlet Monday mornings at work. Truth be told, I live a reasonably uneventful life, and now that I work for myself at home, the weekend is like any other day. Why, I’ve been known to take a weekend in the middle of the standard work week.
This past weekend, however, was pretty darn special.
A Marketing I Go
For the past year, I’ve been stepping up my marketing of my written work using the guidance of The Write Services, LLC. I have a social media plan for each month with a specific, themed post for each day. (Mine go to Instagram, my Facebook Author Page, and Twitter. I’ll have links for each of my accounts, in case you want to follow, at the end of the post.)
This past Saturday (July 15) was National Give Something Away Day. I, and a lot of other authors, decided to give away a book. For the 15th and 16th (National Ice Cream Day), A War of Deception was free for Kindle.
Whenever you give anything away for free, there’s always a lot of interest. I was hoping for a modest boost into the top 100 of Free Kindle Books on the Espionage list. Actually, the top 100 would have been more than a modest boost. It would have been a moon launch.
I’m not one of those authors who checks on sales by the hour. If I did, I’d likely give up writing. In fact, I’ve avoided looking at the sales rank of any of my books. Midday on Saturday, however, I decided to take a look at how the giveaway of A War of Deception was doing.
Seventh in Espionage; 51st in thrillers; 125th in YA Thrillers. The latter, frankly, was a big surprise. There are no YA characters in my novel, unless you count the twenty-year-old college student.
To me, 7th was that moon launch. To see my book up there on the list with the Harlan Cobens, the Clive Cusslers, etc., was pretty exciting. Readers in search of a bargain downloaded 300 copies of my novel. I was content and pleased.
Excitement in Starbucks
On Sunday morning, I went to have breakfast at Starbucks and do a little #coffeeshopwriting. At about ten in the morning, I thought, “What the heck. I’ll go have a look and see if I’m still in the top 50.”
My gasp brought attention from a guy at a nearby table.
“Are you all right?” he asked.
“Would you do me a favor and look at something?” I asked, showing him my computer screen.
“Sure,” he said. “What?”
“The book at number two, would you read the title?”
He gave me that, okay-I’m-talking-to-a-nut expression, but he looked and said, “A War of Deception by P. A. Duncan.”
“That’s me. That’s my book,” I said.
“Wow. Cool. I’m sitting next to a best-selling author,” he said, and went back to his phone.
In My Wildest Dreams
When you decide to be a writer, when you have work published, that phrase “best-seller” or “best-selling author” nags at you. It’s what you want to be, but you know the state of publishing; it’s never likely to be your book or you.
Of course, I imagined this for myself, but I’m a realist. I don’t call it pessimism. Rather, it’s a lifetime of things not going the way I anticipated or wanted. It’s not a pity party; it’s life. I suppose that’s why I’m not a big fan of romance novels or rom-com movies: It doesn’t always happen that way in reality. So, I’m a realist. I have stories to tell, I tell them, they get published, and that’s enough for me.
But, always, in the recesses of my brain are the two words that drive every writer: What if?
I got a great answer to that question this past weekend. For forty-eight hours, my book was a best-seller (Yes, technically, it was free; I’m using dramatic license.), and I was a best-selling author.
I’ll take those forty-eight hours, much as I did the screen shot of my book at Number Two, and keep on writing.
Which all means, when you’re the one who has to do your marketing, do it.
Social Media Links:
Fellow author and Shenandoah Valley resident Allison K. Garcia interviewed me about A War of Deception and writing stuff on her blog. You can read it by clicking HERE.
Allison is also a debut novelist with her recently released Vivir El Dream. She’ll be featured in an upcoming issues of my newsletter “Secret Briefings.” Go to Contact the Author above to sign up.
The Book Trailer became almost a must a few years ago, a brief infomercial for your published work. I looked at several of my writer friends’ productions–some made by them, some by their publicists–and thought, well, that’s something I need to do when my first novel comes out.
But, how do I do it?
As an independent author, I don’t have a publicist or a marketing department, and a writer friend said, “You’re a Mac user. Try iMovie.”
Okay. iMovie does provide a number of templates you can use for any type of short video. I looked them over, and none seemed to fit the theme of A War of Deception, i.e., Mai and Alexei are not twenty-somethings riding off into the sunset on a motorcycle. And there was the matter of not knowing how to use iMovie. Yeah, I’m pretty much a techie, but at this stage of my life a program has to be “plug and play” (Dated myself there, right?) because I don’t have the patience to trial and error it.
Then, a couple of weeks ago in a Facebook group for independent authors, I saw a post from a company called yourbooktrailers.com. Someone commented on the post, the tone a bit snarky, and said, “Nice, but you can do your own for free on iMovie.” Well, pre-supposing you know how to use it, smarta$$.
I looked at the page, examined the samples provided there, and decided to buy a short book teaser to see if I liked the product. I posted the book teaser here the other day, and I was thrilled with the 10-second teaser.
So, I went back and purchased a 55-second book trailer. The turnaround was quick–fewer than two days. There was a small error, and when I pointed it out, it got fixed right away. Again, I had to supply a graphic of the book cover (this time the front, back, and spine) and text for the description and testimonials, as well as links where to buy the book.
And here’s the result:
What do you think?
It’s my birthday, but I’m giving away presents. Five people will win signed paperback copies of my first novel, A War of Deception, in a Goodreads Giveaway. The Giveaway is open from April 27 to May 26, release day. See the graphic below and enter now!
On May 26, 2017, one of my life-long writing goals will come to pass: My first novel will be launched.
A War of Deception is a story about fathers and sons, the past and the present, and retribution and revenge, encompassed in recent history.
The idea for the novel came to me in the early 2000s, but I didn’t sit down and start to write it until 2010. The manuscript has been edited, rewritten, critiqued, rewritten, workshopped, rewritten, proofread countless times, and professionally edited over the past seven years, and I’m proud of the result.
A copy for your Kindle is available for pre-order now. Click HERE to pre-order, and your copy will download to your Kindle on May 26. A paperback version will be available for purchase on Amazon.com by May 26.
To celebrate the novel’s release, I’ve rebranded my collections of short stories published since 2012. To have a look at the new covers–and some with new, reduced prices–go to my Amazon Author Page in a few days to see the new covers.
I hope you share my excitement at this milestone in my life. I’m giddy and thrilled and giddy and… You get the picture.